The Advertisers Association of Nigeria (ADVAN) has announced a partnership with Kantar for the July edition of its renowned Fundamentals of Marketing series. This month’s session, set to take place on July 25, 2024, at 11 AM, will focus on “Marketing Analytics for Beginners.”
The online event promises to provide valuable insights into essential marketing metrics and offer practical guidance on interpreting and utilizing data effectively. Attendees will benefit from the expertise of Simiso Ncube, Associate Director of Analytics for West, East, and Central Africa at Kantar, who will lead the discussion.
“Understanding marketing analytics is crucial for making informed decisions and driving business growth,” said Simiso Ncube. “This seminar will break down complex concepts into simple, actionable steps that professionals at all levels can implement.”
The ADVAN Fundamentals of Marketing series is a monthly initiative designed to support junior to mid-level managers in mastering the basics of marketing. By covering a range of foundational topics, the series aims to enhance the skills and knowledge of emerging marketing professionals.
Registration for the event is currently open and free for all ADVAN members. Interested participants can secure their spot by visiting [this link](https://forms.gle/c8S449pKxghwm1fj6).
ADVAN continues to demonstrate its commitment to the professional development of its members through educational partnerships and events. This collaboration with Kantar underscores the importance of leveraging industry expertise to foster growth and innovation within the marketing community.
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