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ARCON Announces 3rd National Advertising Conference

The Advertising Regulatory Council of Nigeria (ARCON), has announced the third edition of the National Advertising Conference (NAC) while also inaugurating two key committees to make the event a success.

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The event, which will be held from December 6-8 2023 at the International Conference Centre, Abuja will have as the theme, “Marketing Communication As An Enabler For National Transformation”.

Speaking at a press conference held today at the L’eola Hotel, Ikeja, Lagos, the DG of ARCON, Dr Olalekan Fadolapo, in his welcome address, said as part of the National Advertising Conference 2023, ARCON will take a detailed look at all the elements, the DNA for of Brand Nigeria and come up with a communications plan for it through a committee.

“The second committee is the GDP multiplier committee to look at the industry. Firstly, what is the industry netspend? Secondly, what is the contribution of the industry to the GDP and thirdly, what is the multiplier effect on the economy,” he said.

The Chairman of the Planning Committee, Tunji Adeyinka, said ARCON has decided to put together a conference that brings together all the stakeholders and practitioners and businesses in the advertising ecosystem.

Speaking on the plans for the conference, he said the takeaways from the 2022 edition were determining the size of the industry and the contribution to the GDP and the multiplier factor, which will form key part of the 2023 edition.

“The multiplier effect means that for every kobo of naira spent for advertising translates to a certain amount in the economy. Therefore we decided to start with a committee to work on that assignment. The committee will first put together what is the contribution of this industry to the GDP; second, what is the multiplier effect on GDP and then, what are the social factors and other contributions the industry has made.

“The committee is chaired by Mr Femi Adelusi, the president of MIPAN and has members from the different sectoral groups. The committee will work with a well-known consulting company to give the study weight and credibility.

“The second committee also came out of an issue that was raised at the last conference. So we decided as an industry to launch a campaign that represents Brand Nigeria but from a citizen’s point of view as a Nigerian and from the industry point of view. ”

President of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko was announced as the Chair of the Brand Nigeria committee.

Speaking, Babaeko said, “The reason for the concerns and complaints about our beloved country is our awareness that we can do better, driven by our profound love for Nigeria. This is our only home, regardless of where else we may go. We believe the Brand Nigeria committee will address key challenges and factors affecting the industry.”

Present at the event were: President of AAAN; Tunji Adeyinka, Chairman of the Planning Committee NAC; Femi Adelusi, President of MIPAN; Tolulope Medebem, President of EXMAN (represented by Angela Makinwa, Director of Client Engagement, Strategy & Creative at EXP Marketing Nigeria); and Mr. Joe-Eugene Onuorah, rpa, Director of Registration at NAC, among others.

Details about the conference and participation can be found on the conference platform – www.advertisingconference.com


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