The Advertising Regulatory Council of Nigeria (ARCON) has introduced a new vetting fee regime for advertising materials before they are approved for exposure.
ARCON in a statement titled “New Vetting Fee Regime” and signed by Olalekan Fadolapo, Director-General said, “Sequel to the need to align the current vetting fees, procedures, and processes across all media for inclusive pre-exposure vetting in line with the Nigerian Advertising Laws and Regulations, the Advertising Regulatory Council of Nigeria (ARCON, has introduced a new vetting fee regime.”
The are as follows:
1. SME CATEGORY FOR TRADITIONAL MEDIA ONLY (PRINT, BROADCAST& OUT OF HOME,
VETTING FEES
(i) New Vetting Fee- N10,000 00 (10 working days period) (Previously N25,000)
(it) 8 hours accelerated fee-N100.000 00 (Maxirrivrn or 15 concePfs,e, APP..)
(iii) 16 hours accelerated vetting- N70,000.00 (Maximum of 10 concepts Per Application)
The Validity Period of Approval Is Twelve (12,Months The creation of a special window for SMEs is to further encourage and support the SME sector of the economy.
Organizations that qualify in this category will apply for vetting under SME Classification and provide evidence of their enterprise as an SME with a letter from either the Small E. Medium Enterprise Development Agency of Nigeria (SMEDAN) or the National Association of Small and Medium Enterprises (NASME).
2. NEW MEDIA (ONLINE AND SOCIAL MEDIA PLATFORMS) – All Brands &Organizations
VETTING FEES
(i) New Vetting Fee- N7,500.00 (7 working days period) (Previously N25,000,
(ii) 8 hours accelerated fee –N100,000.00 (Maximum of 15 concepts Per Application)
(iii) 16 hours accelerated vetting-N70,000 00 (Maximum of 10 concepts Per Application, The Validity Period. Approval Is Three (3, Months, All advertisement designs for exposure on all online or social media platforms are classified within this category, no.ithstanding the brand, organization, or industry
3. TRADITIONAL MEDIA (PRI, BROADCAST, AND OUT-OF-HOME)
The current and existing vetting fee regime (normal and accelerated vetting) remains the same under Mis category for all brands, organizations, or Industries (except for SMEs,
VETTING PROCESS
(i) 8 hours accelerated vetting (Maximum of 15 concepts Per Application)
(ii) 16 hours accelerated vetting (Maximum of 10 concepts Per Application)
The Validity Period of Approval Is Twelve (12)Months.
The New Regime has not increased the existing vetting fee bul rather, broken down to encourage responsible advertising through pre-exposure vetting In line with the Nigerian code of advertising and vetting guidance
For further enquiries. kindly contact the Advertising Standards Panel (ASP) secretariat on 08050899804, 0915,92668, asp_thecPPVahoo.com. aspveding gmail.com, or any of our offices nationwide
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