Bigi, the renowned carbonated soft drink brand from Rite Foods Limited, celebrated Chima Udoye, the recent winner of Nigerian Idol Season 9, with a special visit to Rite Foods’ headquarters. Chima, along with finalists Lammy and Chioma, was warmly welcomed just two days after his victory at the grand finale.
On July 16th, 2024, Mr. Seleem Adegunwa, Rite Foods’ Managing Director and Chief Executive Officer, congratulated Chima on his remarkable achievement. He praised Chima’s perseverance and talent, emphasizing that this win marks the beginning of a promising musical career. Mr. Adegunwa also highlighted Rite Foods’ dedication to innovation, excellence, and empowering young Nigerians through their sponsorship of Nigerian Idol.
For four consecutive seasons (Seasons 6, 7, 8, and 9), Bigi has provided a platform for talented singers like Chima, Kingdom Kroseide, Progress Chukwuyem, and Victory Gbakara to pursue their dreams and win life-changing prizes. Biola Aransiola, Brand Manager of Bigi, commended the finalists’ dedication and outstanding performances throughout the competition. She noted the synergy between Bigi and the contestants, with Bigi’s 13 award-winning flavors reflecting the high standards exhibited by the Nigerian Idol participants.
Chima expressed his heartfelt gratitude to Bigi for sponsoring Nigerian Idol Season 9, a platform that catapulted him into the spotlight. He acknowledged Bigi’s commitment to consumers and their dedication to empowering young Nigerians. As a loyal fan, Chima particularly enjoys Bigi Apple for its refreshing taste and unique qualities that distinguish it from other brands.
In a show of appreciation, Chima, Lammy, and Chioma performed a song for Mr. Adegunwa, recognizing Rite Foods’ significant contribution to the entertainment industry through initiatives like Nigerian Idol, which nurture and discover young talents.
This celebratory visit strengthened the bond between Bigi and Nigerian Idol, highlighting their shared passion for empowering young Nigerians and fostering a vibrant entertainment scene in Nigeria.
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