The BJAN conference 2024 gathers industry stakeholders and analysts to address policy impact and market realities on December 6 in Lagos.
The Brand Journalists Association of Nigeria (BJAN) is set to host its annual brands and marketing conference on Friday, December 6, 2024.
Also read: Otunba Bimbo Ashiru To Deliver Keynote On Consumer Confidence At 2024 BJAN Conference
Taking place at Oriental Hotel, Victoria Island, Lagos, the event promises to draw stakeholders and seasoned analysts from across the industry.
With the theme, Rebuilding Consumer Confidence: Addressing Policy Impact and Market Realities, the conference aims to tackle consumer challenges.
The keynote speaker, Otunba Bimbo Ashiru, Chairman of Odu’a Group of Companies, will delve into the impacts of government policies on consumer confidence.
Panel discussions will feature notable experts, including Akonte Ekine, Victoria Uwadoka, Adetola Odusote, Amanda Madubuko, and Damola Salvador.
This flagship event, organised annually by BJAN, focuses on issues affecting Nigeria’s integrated marketing communications sector and economic realities.
BJAN Chairman Clara Okoro highlighted the focus on how government policies like interest rate adjustments and tax reforms affect consumer spending.
Brands are expected to learn how to pivot strategies for relevance and profitability amidst economic pressures and policy-induced constraints.
Mark your calendar for 10 a.m. at Oriental Hotel, Victoria Island, Lagos, to join this insightful discussion.
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