The brewer won 40 Lions for its work during 2020 and 2021
Cannes Lions has named Anheuser-Busch InBev its 2022 Creative Marketer of the Year.
The award, introduced in 1992, honors a marketer for demonstrating creative excellence over a significant period of time.
“We’ve been on a journey over the last five years to embed creativity into the core of our business—and this award is a humbling recognition of our progress so far, as well as a testament to the people and teams who made it happen,” Pedro Earp, AB InBev’s CMO, said in a statement.
At last year’s Cannes Lions awards, which celebrated work from 2020 and 2021, AB InBev won 40 Lions, including two Grands Prix.
The company’s Michelob Ultra Pure Gold campaign titled “Contract for Change,” which debuted in 2020 in collaboration with creative agency FCB, received the PR Grand Prix.
The brewer’s “Tienda Cerca” marketing push in Colombia, created with in-house agency draftLine, Bogotá, secured the Grand Prix for Creative Ecommerce.Anheuser-Busch Colombia | Tienda Cercahttps://imasdk.googleapis.com/js/core/bridge3.502.0_en.html#goog_1448125510 seconds of 2 minutes, 0 secondsVolume 90%
Past winners of the Creative Marketer of the Year award include Microsoft (2020/2021), Apple (2019), Google (2018) and Burger King (2017).
The Cannes Lions International Festival of Creativity is scheduled to return to an in-person format between June 20-24 following two years off due to the pandemic. Organizers plan to honor AB InBev during the final day of the industry event.
