Category: Agencies
X3M Ideas Retains Title Of Africa’s Agency Of The Year At 9th African Cristal Awards
X3M Ideas has emerged as Africa's Agency of the Year for the second consecutive time at the 9th African Cristal Awards, winning six prest [...]
Ogilvy Africa Wins Kenya’s First Gerety
Seven Grand Prix were awarded in total to the striking campaigns Runner 321, We Are Ayenda, The Square Meter, My Japan Railway, The 100th edition [...]
ARCON Withdraws Lawsuit Against Meta, Plans Strategic Reevaluation
The Advertising Regulatory Council of Nigeria (ARCON) has unexpectedly withdrawn its high-profile lawsuit against Meta Platforms Incorporated. Th [...]
Ogun Governor To Declare Open 51st AAAN AGM/Congress
The Governor of Ogun State, Prince Adedapo Abiodun, will declare open the 51st Annual General Meeting (AGM)/Congress of the Association of Advert [...]
AB InBev CMO: Building Brands Is A 50/50 Partnership With Agencies
Brand-building is akin to a marriage, requiring equal commitment from both clients and agencies, says AB InBev's global Chief Marketing Offic [...]
Oladipupo, Ajose, Join Digitas Nigeria As COO, Creative Director
Year 2024 marks a period of hierarchical transition and growth for the Integrated Marketing Communications industry, and Digitas Nigeria is at th [...]
2024 Pitcher: Dentsu Creative Nigeria Emerges Advertising Agency Of The Year
Dentsu Creative Nigeria has solidified its position as a powerhouse in the marketing communications industry by emerging as the Advertising Agenc [...]
Top Strategies For Success In EMEA: Leveraging Advertising And Long-term Creative Effectiveness
A new report is released by WARC Creative summarising key insights from winning campaigns executed in EMEA that have ranked highly in t [...]
WARC Rankings 2024: Effective 100 Revealed – The World’s Most Awarded Campaigns And Companies For Effectiveness
Ranked #1: Campaign: ‘Shah Rukh Khan-My-Ad’ by Ogilvy Mumbai and Wavemaker Mumbai for Cadbury | Creative Agency: Leo Burnett Dubai | Media Agency [...]
Nigerian Women In Public Relations Concludes Experiencing PR 2024 Conference, Stakeholders Advocate Relationships As Key Strategy In Addressing Today’s Conflict-Ridden Environment
The Nigerian Women In Public Relations wrapped up the 2024 edition of its annual Experiencing PR Conference with key stakeholders advocating for [...]