X3M Ideas has emerged as Africa’s Agency of the Year for the second consecutive time at the 9th African Cristal Awards, winning six prestigious awards.
In a remarkable display of creativity and innovation, X3M Ideas has once again been crowned Africa’s Agency of the Year at the 9th African Cristal Awards held in Casablanca, Morocco. Just one year after winning the prestigious title at the 8th edition, the advertising powerhouse took home at least six awards, solidifying its position as a leader in the African advertising landscape.
Also read:X3M Ideas, Babaeko Win Another Continental Awards
This year, X3M Ideas showcased its excellence in digital applications, storytelling techniques, and overall creativity, winning accolades in multiple categories, including:
- Digital Craft Outstanding Illustration: Mortein
- Digital Online Display Advertising: Mortein
- Digital Online Video Ads: Lyrics of Innocence
- Brand Storytelling Campaign Entry: DSTV
- Social & Influencer Campaign: DSTV
- Healthcare Public Awareness: Tobacco Advocacy
The African Cristal Awards, now in its ninth edition, celebrates the creativity and innovation that are driving Africa’s communication and media sectors. This year’s event saw over 527 entries from 22 African countries, with 70 campaigns recognized for their excellence.
X3M Ideas’ CEO, Steve Babaeko, expressed his enthusiasm over the agency’s continued success, stating that this latest victory serves as a reminder for his team to remain committed to excellence in every project. “For me, the excitement is the fact that our team has continuously fixed their eyes on the ball. We won at the 8th edition, and here we are at the 9th edition with the same victory song,” he said. Babaeko also emphasized the importance of dedication in the creative industry, noting that the agency treats every brief with utmost seriousness to impact their clients’ businesses.
The jury for this year’s awards, led by renowned creative leader Nimo Awil, consisted of more than 20 jurors from 18 African nations, including notable Nigerian creatives Lanre Adisa from Noah’s Ark and Esosa Osagiede from Insight Publicis. Their role was to identify and reward innovative campaigns that pushed the boundaries of storytelling and creativity in advertising.
Last year marked a double celebration for X3M Ideas, as Babaeko was named African Personality of the Year, while the agency itself was honored as African Agency of the Year. The agency also made history by becoming the first Nigerian and West African agency to win at the Cannes Lions International Festival for Creativity, breaking a 70-year jinx. Additionally, it claimed the 2023 Agency of the Year title at the Lagos Advertising and Ideas Festival (LAIF) Awards, topping the medal table with an impressive tally of 15 Gold, 20 Silver, and 7 Bronze awards.
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