An important milestone for PZ Cussons as Childs Farm launches SlumberTime, the first new product development since the brand joined the PZ Cussons family in March 2022.
SlumberTime is an innovative three-part range which has been created using sleep enhancing technology to aid the sleep of babies as well as their parents. This follows new research commissioned by Childs Farm, which found that parents can lose anything up to 550 hours of sleep in their baby’s first six months.
The range has been devised to be used as part of a three-step routine with bath soak, calming massage lotion and sleep mist to combine the calming benefits of bedtime preparation, soothed and nourished skin, and a sleep enhancing fragrance to ensure babies settle down faster and for longer.
Childs Farm has partnered with Vogue Williams, TV Presenter and mum of three in its biggest brand campaign to date. To further support the launch, a ‘save our sleep’ campaign across social media is now live to educate new parents on the skincare benefits of Childs Farm and how to create the perfect sleep routine for their family.
The range is currently available on childsfarm.com, Boots and will be available in Tesco from 17th April.
