The Coca-Cola Company has collaborated with Molson Coors to launch a full-flavor alcoholic beverage line inspired by the Simply juice brand.
Simply Spiked Lemonade has a 5% alcohol by volume and is available in four flavors: strawberry lemonade, watermelon lemonade, blueberry lemonade, and its signature lemonade.
The takeoff follows their successful collaboration with Topo Chico Hard Seltzer.
“Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Topo Cola’s Chico Hard Seltzer, Vizzy Hard Seltzer, and ZOA Energy Drink,” said Michelle St. Jacques, chief marketing officer at Molson Coors.
“Now, we have a huge opportunity to leverage the power of Simply – a brand known for real juice and big flavor – to disrupt the full-flavor alcohol segment in a way that’s never been done before,” she continued.
Simply Spiked Lemonade will be available in a 12-pack of slim cans and a 24oz standalone during the summer of 2022.
