Eat’N’Go , a leading QSR Company in Nigeria, has disclosed that innovation and strategic thinking have been responsible for its market leadership in the Nigerian market. It also restated that it would continue to exceed the expectation of its consumers.
Speaking on how it navigated the challenging year 2020, Marketing Director, Eat’N’Go, Ilyas Kazeem, stated that the initiative of the leadership team and its smart workforce made a lot of difference. Specifically, the leading QSR Company said it overcame the challenges emanating from Covid-19 pandemic through the setting up of a crisis committee or what he described as a Risk Management Committee.
According to him, the committee was established to help the company navigate the whole pandemic situation. “We had plans to keep our staff and customers safe because safety was the first priority for us”.
He also hinted that the company looked at what other markets like Italy, U. K and the rest were doing in responding to the Covid-19 situation and was able to draw some inspiration. “In fact, before government made wearing of masks compulsory, we had started doing that at our outlets as early as January last year. We then put up a lot of initiatives to ensure delivery without having contacts with customers.
“The combined efforts of a great team driven by innovation and knowledge of the market gave the Eat’N’Go brand a phenomenal success in 2020. In a turbulent year that witnessed a lot of QSR brands under scaling and winding off, it is cheering to note that Eat’N’Go opened new outlets in Kano, Aba, Asaba and Benin during the last quarter of the year (2020),” he said.
COMMENTS