FCB International CEO Luis Silva Dias Departs

FCB International chief executive Luis Silva Dias has left the agency network following the departure of the network’s global chief executive Carter Murray in February.
Dias was appointed to the role in October 2018 with the brief to oversee the growth and output of FCB operations across 62 markets, including Latin America, Europe and Asia.
He initially joined the business in 2000, being named as executive creative director of FCB Portugal in 2002 before becoming president and chief executive of the office just three years later. He was also made chief creative officer for the region in 2008 and then moved to FCB International as CCO in 2014.
Writing on LinkedIn on his last day with the company, Dias said that the business had “arrived to a place where I always dreamed us to be” after 23 years.
“… The people of this company really mattered to me and I would be a liar if I would say otherwise. But I also feel well comforted by a continuously renewed sense of pride, by the countless memories and by the friendships that will continue, beyond the dates, past, present or future, to be part of my own individual trip,” he added, continuing to praise the people he had worked with in the business.
“Today is my last day at FCB,” he confirmed. “Tomorrow I will no longer be Global Partner and CEO of FCB International and will effectively start a new job as executive chairman of the Foote, Cone and Belding International Fan Club – Cascais delegation,” he concluded.
The resignation comes within weeks of the announcement of Carter Murray’s departure as global chief executive. He is succeeded by FCB North America chief executive Tyler Turnbull who will partner global chair Susan Credle, with both reporting to IPG CEO Philippe Krakowsky.
FCB International has yet to comment or announce a successor to Dias.


