FirstBank of Nigeria has strengthened its support for the arts and entertainment industry by sponsoring the YouTube series “A Heart on the Line”.
The initiative, according to Mr. Idowu Thompson, Group Executive for Private Banking and Wealth Management, represents the bank’s dedication to promoting Nigerian arts, culture, and creativity on a global scale.
“A Heart on the Line” delves into themes of love, family, and resilience, uncovering the true essence of sacrifice and unity. The bank’s involvement also aims to bridge the generational gap and foster connections between traditional and modern perspectives.
The film producer, Ms. Abimbola Craig, praised FirstBank for its pivotal role in bringing the series to life, while Thompson highlighted the arts as a key contributor to Nigeria’s economy, with Nollywood alone adding $600 million to GDP in 2021.
Available on YouTube, the series reflects FirstBank’s broader vision of using the arts to create employment, enhance cultural appreciation, and position Nigeria on the global stage.
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