Innovation and empowerment are coming to Nigerian campuses! The highly anticipated MTN Go MAD Campus Invasion with MTN Pulse, kicks off its nationwide tour at the University of Abuja from May 27th to 29th, 2025. This dynamic event promises to deliver cutting-edge digital experiences, creativity, and empowerment opportunities to students at every stop. Whether you’re in Abuja or awaiting the tour’s arrival at your campus, get ready to discover why this is the must-attend event of the year! Here are five reasons why you can’t miss it:
It Is A Mission with a Pulse!
Forget your average campus event; “Go MAD” stands for “Go Make A Difference,” and it’s powered by MTN Pulse! This isn’t just about fun; it’s about equipping you with the mindset and digital tools to genuinely impact your community. This programme embodies that belief, aiming to empower you to achieve the extraordinary with the power of MTN data.
Also read: MTN Go MAD Benin 2025: Princess Omoyemwen Inspires Change
A Storied Legacy, Relaunched for You
The Campus Invasion programme isn’t new; it was brilliantly relaunched in 2021 after the global pandemic, playing a central role in connecting with students nationwide. By 2023, this incredible initiative had expanded to 12 institutions, reaching an astonishing 4.75 million students through physical activations, online channels, and campaign visits! Its impact has been immense, boosting brand awareness and significantly improving MTN Pulse’s Youth Net Promoter Score. After a brief pause in 2024, the tour is back with a bang, recommitting to reignite its engagement with youth and strengthen its connection with your demographic.
Three Days of Interactive Entertainment & Digital Superpowers
For three full days, students will get to explore high-energy Activation Arena/RIG, discover entrepreneurial skills at the SME Empowerment Booths, engage with exciting Partner Booths, challenge friends at the Digital Games Booth and Giant Board Games, express yourself at the Content Creation Booth, and enjoy a unique Cinema Experience.
Star-Studded Surprise Performances
Brace yourselves for an unforgettable grand finale. The initiative with the MTN Pulse tour is renowned for bringing surprise live performances by popular celebrity artists. Imagine winding down three days of empowerment with an electrifying show featuring some of Nigeria’s biggest names! It’s a proper treat and the perfect capstone to an inspiring programme.
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