Gold, Silver And Bronze Winners Announced For The WARC Awards 2025 Middle East And Africa

Four gold, three silver and five bronze awarded across three markets for seven categories 

Local and global brands honoured including Annahar, Chevrolet, Coca-Cola, KFC, Vodafone and leading agencies from across MEA represented

The Gold, Silver and Bronze winners are announced for the WARC Awards 2025 – Middle East and Africa. Now in their fifth year, the awards, in association with LIONS, honour marketing and strategic effectiveness. 

Four gold, three silver and five bronze accolades have been awarded for the Middle East and Africa. Campaigns for both global and local brands, and for a range of product categories covering consumer packaged goods (CPG), technology and telecommunications are represented showcasing how marketers are driving growth across different sectors.

The United Arab Emirates has won the most awards (7), followed by South Africa (4), and Saudi Arabia (1).

The MEA jury, made up of top industry experts from across the region, followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness. 

Commenting on the winners, John Bizzell, Awards Lead, WARC, said: “The jury for the WARC Awards 2025 for Middle East & Africa were impressed by the technological innovations and data-driven insights shaping strategic marketing across the region, but what truly dazzled them in the winning work was the power brands are finding for business and society in pushing to truly understand and empathise with customers and citizens.”

The Gold, Silver and Bronze winners are:

Brand Purpose category: 

Gold

• Bread of The Nation · AB InBev SA · Ogilvy South Africa, Cape Town · South Africa

Channel Pioneer category 

Gold

• Sounds of stands: Turning culture into channel · Vodafone Oman · Memac Ogilvy, Dubai · United Arab Emirates

Silver

• Oops, AI caught you craving – The world’s perfect non-traditional meal ambush · Coca-Cola · EssenceMediacom, Dubai · United Arab Emirates 

Cultural Impact category

Bronze

• Moving the nation without moving the budget · Saudi Sports for All Federation · Webedia, Jeddah · Saudi Arabia
• Selling the best car from the worst seat · Chevrolet · Commonwealth McCann, Dubai · United Arab Emirates

Customer Experience category 

Bronze

• Colors through Lexus · Lexus Al-Futtaim · Memac Ogilvy, Dubai · United Arab Emirates

Instant Impact category

Silver

• KFC’s breakfast coup: How chicken disrupted the biggest conspiracy the world has ever seen · KFC South Africa · Ogilvy South Africa, Johannesburg · South Africa

Long-term Growth

Silver

• Underdog to Unstoppable: How MG Motor Conquered UAE’s automotive market · MG Motor · C2 Communications, Dubai · United Arab Emirates

Partnerships & Sponsorships category

Gold

• Carling Cup 2023 – Fak’ugesi (Bring the Energy) · AB InBev SA · Ogilvy South Africa, Cape Town · South Africa

Strategic Thinking category 

Bronze

• Baity battle · STC Telcom · VML, Dubai · United Arab Emirates
• How KFC reclaimed its fame by turning its taste from a sales killer into a business driver · KFC South Africa · Ogilvy South Africa, Johannesburg · South Africa

Use of Data category

Gold

• The new president · AnNahar · Impact BBDO, Dubai · United Arab Emirates

No metal was awarded in the Business-to-Business and Channel Integration categories.

The Gold winners will automatically progress to compete at a Global level where a Grand Prix awarding jury made up of all the regional jury chairs – Asia-Pacific, Europe, Latin America, Middle East & Africa, North America – and other regional judges will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on 13 May via the Effectiveness Show screened on warc.com.