Tag: WARC

Marketers Are Leaving Value On The Table By Failing To Measure The Full Impact Of Their Marketing Investments

Marketers Are Leaving Value On The Table By Failing To Measure The Full Impact Of Their Marketing Investments

As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimenta [...]
ACT Good Report 2024 Celebrating The Best Campaigns Promoting Social And Environmental Responsibility

ACT Good Report 2024 Celebrating The Best Campaigns Promoting Social And Environmental Responsibility

A collaboration between ACT Responsible and WARC#1 Campaign: The Last Photo for CALM by adam&eveDDB London | #1 Agency: Publicis Conseil | #1 [...]
WARC Rankings 2024: Effective 100 Revealed – The World’s Most Awarded Campaigns And Companies For Effectiveness

WARC Rankings 2024: Effective 100 Revealed – The World’s Most Awarded Campaigns And Companies For Effectiveness

Ranked #1: Campaign: ‘Shah Rukh Khan-My-Ad’ by Ogilvy Mumbai and Wavemaker Mumbai for Cadbury | Creative Agency: Leo Burnett Dubai | Media Agency [...]
WARC Rankings 2024: Media 100 Announced – The World’s Most Awarded Campaigns And Companies For Media

WARC Rankings 2024: Media 100 Announced – The World’s Most Awarded Campaigns And Companies For Media

Ranked #1: Campaign: ‘Phone It In’ by PHD Auckland and Colenso BBDO Auckland for Skinny | Agency: Mindshare New York | Network: PHD Worldwide | H [...]
UK Advertising Spend Up 15.9% In Q3 2023 to £9.6bn

UK Advertising Spend Up 15.9% In Q3 2023 to £9.6bn

Higher than expected increase driven by search and online displayPreliminary estimate for 2023 UK ad spend upgraded o £37bn, a rise of 6.4% year- [...]
5 / 5 POSTS