WARC
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Feature/Analysis
YouTube Is Worth $40bn To Advertisers But Revenue Growth Is Decelerating
YouTube has become one of the world’s most powerful advertising ecosystems, now competing directly with linear TV for living-room attention.…
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Feature/Analysis
The Brands Creating The Strongest Creative Outcomes Are Combining The Power Of AI With The Power Of Community
88% or marketers say AI has increased creative output, but only 45% say it has improved creative quality86% believe real-time…
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Fragile Consumer Sentiment Drives Spending Towards Small Comforts Amid Financial And Geopolitical Strains
WARC has today released its 2026 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions…
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WARC Reveals Insights From The Winners Of The Cannes Creative Effectiveness Lions 2025
Prioritising consistent creative and embracing fun and disruption are the keys to success, according to a new report by WARC, the…
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Gold, Silver And Bronze Winners Announced For The WARC Awards 2025 Middle East And Africa
Four gold, three silver and five bronze awarded across three markets for seven categories Local and global brands honoured including…
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WARC Rankings 2025: Creative 100 Revealed – The Most Awarded Campaigns And Companies For CreativityÂ
Ranked #1: Campaign: WoMen’s Football by Marcel Paris for OrangeAgency: Publicis Conseil Paris | Independent agency: Rethink TorontoNetwork: Ogilvy | Independent…
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Global TikTok Advertising Revenue Is Set To Top $30bn This Year But Uncertainty Remains In The US
Almost $12bn is at stake should a US ban go aheadThe US remains TikTok’s largest market. Instagram to benefit the…
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Insights From Beyond The Buzz: Examining The Effectiveness Of Earned Media – New Whitepaper From WARC Advisory And Edelman
A new whitepaper reveals the gap between the potential and actual impact of earned media in brand campaigns, termed the…
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Establishing A Culture Of Creative Excellence Drives Greater Impact For Brands
WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the U.S. advertising industry’s leading trade association, have…
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B2B Campaigns That Make A Clear Customer Promise Are 3x More Likely To Increase Market Share, And 2.5x More Likely To Increase Brand Health Compared To Those That Don’t
 WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making a promise to…
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