Tag: WARC
Insights From Beyond The Buzz: Examining The Effectiveness Of Earned Media – New Whitepaper From WARC Advisory And Edelman
A new whitepaper reveals the gap between the potential and actual impact of earned media in brand campaigns, termed the “Earned Fallacy.” While e [...]
Establishing A Culture Of Creative Excellence Drives Greater Impact For Brands
WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the U.S. advertising industry's leading [...]
B2B Campaigns That Make A Clear Customer Promise Are 3x More Likely To Increase Market Share, And 2.5x More Likely To Increase Brand Health Compared To Those That Don’t
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making a [...]
Declining Addressability, Brand Safety And ad Fraud Are Set To Define Programmatic Advertising Over The Next Year
WARC has today released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 m [...]
Consumer Confidence Rises As 61% Anticipate Financial Improvement In The Next Six Months
The latest WARC 2024 Global Consumer Trends report reveals a significant increase in consumer confidence, with 61% of respondents expecting their fin [...]
New WARC And Meta White Paper Unveils The Power Of Business Messaging
Creating personalized, two-way interactions with customers is becoming increasingly vital for brands. A new study by WARC in partnership with Met [...]
Creative Impact Unpacked: WARC’s Top Effectiveness Trends From Cannes Lions 2024
WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six [...]
Pinterest Advertising Revenue Forecast To Reach $4.2bn In 2025, Rising 17.1% Year-On-Year, As The Platform Embraces Shoppability And AI
Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user [...]
WARC Upgrades Retail Media Advertising Investment 2024 To $153.3bn Worldwide
Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is fuel [...]
Gold, Silver And Bronze Winners Announced For The WARC Awards 2024 Middle East And Africa
The Gold, Silver and Bronze winners are announced for the WARC Awards 2024 - Middle East and Africa. Now in their fourth year, the awar [...]