WARC
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Declining Addressability, Brand Safety And ad Fraud Are Set To Define Programmatic Advertising Over The Next Year
WARC has today released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming…
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Consumer Confidence Rises As 61% Anticipate Financial Improvement In The Next Six Months
The latest WARC 2024 Global Consumer Trends report reveals a significant increase in consumer confidence, with 61% of respondents expecting…
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Creative Impact Unpacked: WARC’s Top Effectiveness Trends From Cannes Lions 2024
WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content…
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Pinterest Advertising Revenue Forecast To Reach $4.2bn In 2025, Rising 17.1% Year-On-Year, As The Platform Embraces Shoppability And AI
Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user…
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WARC Upgrades Retail Media Advertising Investment 2024 To $153.3bn Worldwide
Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is…
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Gold, Silver And Bronze Winners Announced For The WARC Awards 2024 Middle East And Africa
The Gold, Silver and Bronze winners are announced for the WARC Awards 2024 – Middle East and Africa. Now in their fourth…
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Adding Short-form Video To The Media Mix Can Improve Brand Recognition By 20%
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly,…
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Top Strategies For Success In EMEA: Leveraging Advertising And Long-term Creative Effectiveness
A new report is released by WARC Creative summarising key insights from winning campaigns executed in EMEA that have ranked highly in…
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