WARC
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Creative Impact Unpacked: WARC’s Top Effectiveness Trends From Cannes Lions 2024Â
 WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content…
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Pinterest Advertising Revenue Forecast To Reach $4.2bn In 2025, Rising 17.1% Year-On-Year, As The Platform Embraces Shoppability And AI
Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user…
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WARC Upgrades Retail Media Advertising Investment 2024 To $153.3bn Worldwide
Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is…
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Gold, Silver And Bronze Winners Announced For The WARC Awards 2024 Middle East And Africa
The Gold, Silver and Bronze winners are announced for the WARC Awards 2024 – Middle East and Africa. Now in their fourth…
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Adding Short-form Video To The Media Mix Can Improve Brand Recognition By 20%
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly,…
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Top Strategies For Success In EMEA: Leveraging Advertising And Long-term Creative Effectiveness
A new report is released by WARC Creative summarising key insights from winning campaigns executed in EMEA that have ranked highly in…
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UK Advertising Reports £36.6bn Spend In 2023Â
New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2The latest Advertising…
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Marketers Are Leaving Value On The Table By Failing To Measure The Full Impact Of Their Marketing Investments
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by…
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