At the 2025 Blanche Aigle Media Roundtable Summit, Chocolate City’s Head of Business and Legal
Affairs, Ifeyinwa Anyadiegwu, shared compelling insights on how the label is using data and storytelling toelevate African artists on the global stage.
During her panel session, “The Music Business & Entertainment Ecosystem – Leveraging Media for
Global Growth,” she explored how culture, media, and digital strategy intersect in the development of
talent with international appeal.
Anyadiegwu noted that Chocolate City’s vision extends beyond music, focusing on building artists as
cultural figures. By leveraging audience analytics, trend mapping, and streaming data, the label creates
campaigns that reflect each artist’s full identity—covering everything from fashion and language to
personal beliefs and values.
She also emphasized the importance of strategic media placement and robust international legal
planning. These efforts ensure that artists are presented as multifaceted voices with broad cultural
relevance, a strategy that has supported the global rise of acts like Blaqbonez and Young Jonn.
Her remarks left a strong impression, offering a clear framework for how African music companies can
grow internationally while remaining true to their roots. With the right mix of data and storytelling, she
said, African music isn’t just being heard around the world—it’s being understood.
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