Leading marketing communications agency Insight Publicis has announced its resignation from the Airtel Nigeria account, effective immediately. The decision follows an extensive evaluation in which both parties could not reach an agreement on terms reflecting the agency’s scope of work and value.
In a strategic move, Insight Publicis, one of Nigeria’s top integrated marketing communications agencies, has officially ended its partnership with Airtel Nigeria.
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The agency cited the inability to reach a mutual agreement on value alignment and strategic priorities as the key reason for the resignation.
Dolapo Ogunbambo, Chief Operating Officer of Insight Publicis, stated: “Our commitment to excellence necessitates partnerships where there is mutual alignment on value creation and strategic objectives. We have valued our association with Airtel Nigeria and wish them continued success.”
While ensuring a smooth transition, Insight Publicis reaffirms its dedication to delivering top-tier marketing solutions across various industries.
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