The beloved show “Kids Say the Darndest Things” is returning for its third season, marking an exciting debut across Africa. This new chapter is made possible by a strategic partnership between Paramount Global Content Distribution and What Media Group. The show will air on The What Network, with production support from Mansa Studios, promising to deliver its trademark humor and heartfelt moments to a new audience.
This partnership aims to elevate the viewing experience by combining the global reach of Paramount with the local insights of What Media Group. The new season is not just a television event but a celebration of African children’s unique voices and perspectives, showcasing their spontaneity and charm.
“We are thrilled to be working with What Media Group to bring ‘Kids Say the Darndest Things’ to audiences across Africa,” said Lauren Marriott, SVP of Content Partnerships and Brand Strategy at Paramount Global Content Distribution. “This collaboration will allow families across the continent to enjoy the hilarious and heartwarming moments together.”
Chichi Nwoko, CEO of What Media Group, shared this enthusiasm, highlighting the show’s commitment to showcasing the diversity and creativity of African children. “With Paramount’s support, we’re setting the stage for an exceptional season. We’re excited to expand the focus from Nigeria to include kids from across the African continent, ensuring the content remains fresh, engaging, and true to the experiences of today’s vibrant generation.”
The upcoming season will feature a diverse cast of children from various African countries, sharing their candid and often humorous insights on life. The show will maintain its tradition of featuring non-professional, unrehearsed young stars, ensuring genuine and unpredictable responses.
As preparations for “Kids Say the Darndest Things Africa” continue, the production team is gearing up for a season that promises to captivate and inspire. Casting calls will soon be announced, inviting children aged 4 to 11 from all over Africa to participate and share their unique perspectives.
The U.S. version of “Kids Say the Darndest Things” is produced by CBS Studios in association with Anvil 1893 Entertainment and She Ready Productions, with format rights licensed by Paramount Global Content Distribution.
Stay tuned for more details on auditions, premiere dates, and exclusive behind-the-scenes content as we embark on this delightful journey with Africa’s youngest and brightest stars.
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