LaPRIGA 2024, the Lagos Public Relations Industry Gala and Awards, unveils its theme The Shining Stars, celebrating outstanding achievements in PR and communication excellence.
The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) has officially announced the theme for the 9th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA) 2024. Mrs Comfort Obot Nwankwo, Chairman of the Lagos NIPR, unveiled the theme, The Shining Stars, during a special media briefing held today.
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LaPRIGA has long been a prestigious event in Nigeria’s public relations landscape, recognising outstanding contributions to communication, innovation, and societal impact. Mrs Nwankwo expressed pride in the event’s growing significance, noting that LaPRIGA continues to honour exceptional individuals and organisations that have illuminated the path forward in the public relations industry.
“This year’s theme, The Shining Stars, pays tribute to the professionals who have set themselves apart with their creativity, strategic thinking, and measurable impact,” said Mrs Nwankwo. “Public relations practitioners are often the unsung heroes behind successful narratives that build trust and drive change. We are here to celebrate their brilliance.”
LaPRIGA 2024 will feature a broad range of categories, including Technology PR, Crisis Communication, Internal Communication, and the esteemed Public Relations Practitioner of the Year award. A special focus on sustainability will also be maintained, with a dedicated award for contributions to environmental practices.
The selection panel, chaired by industry veteran Mr Muyiwa Akintunde, will evaluate nominees using a strict set of criteria. Mr Akintunde, alongside a team of respected professionals, will ensure that only the most deserving candidates are recognised for their achievements.
Mrs Victoria Uwadoka, Chairman of the LaPRIGA Planning Committee, highlighted the evolving role of PR professionals in today’s digital age, where trends like data-driven campaigns and corporate social responsibility are becoming increasingly significant. She described LaPRIGA 2024 as not just a celebration of achievements, but a platform to set new benchmarks for the industry.
“As communicators, we play a critical role in today’s world of transparency and accountability,” said Mrs Uwadoka. “This theme is a call to all PR professionals to rise above the ordinary, embody excellence, and become beacons of light in our field.”
Voting for LaPRIGA 2024 will be open to members of the NIPR Lagos Chapter, who will determine the winners in select categories. Mr Akintunde also mentioned that key metrics would be used to evaluate the most impactful campaigns of the year, with further details to be shared shortly.
As LaPRIGA 2024 approaches, Mrs Nwankwo encouraged all communication professionals to continue striving for excellence, creativity, and innovation. “Let this event remind us that our work matters. Through strategic communication, we are shaping narratives and influencing decisions that drive meaningful societal change,” she concluded.
LaPRIGA 2024 promises to be an exciting celebration of talent, creativity, and impact in Nigeria’s public relations industry, showcasing the stars who have risen above the ordinary to push the industry forward.
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