The economic challenges faced by Nigerian shoppers have been well-documented, with many consumers finding it difficult to make ends meet. However, purchase rewards can be used as an effective palliative tool to help alleviate their financial burdens. With the right approach, brands can offer purchase rewards that not only incentivise shoppers to make more purchases but also provide them with much-needed relief from the economic challenges they are facing. In this write-up, we will discuss how brands can leverage purchase rewards as palliative tools for Nigerian shoppers.
Alleviating customer pain points with purchase rewards
As mentioned earlier, the economic climate in Nigeria has left consumers feeling uncertain and worried about their financial situations. In this time of need, brands have the opportunity to step up and provide much-needed relief to their customers through purchase rewards.
One way to do this is by addressing the common pain points that consumers are facing. For example, the rising cost of food and household essentials has put a strain on many households’ budgets. To alleviate this pain point, brands can offer rewards or discounts on essential items that customers regularly purchase. This can help customers save money while still being able to buy what they need.
Another common pain point is the lack of disposable income for leisure activities. With the current economic situation, many customers are prioritizing their spending towards essential items and are cutting back on non-essential purchases. To address this, brands can offer rewards for purchases that can be used towards leisure activities like movie tickets, restaurant meals, event tickets or spa treatments. This can help customers indulge in a much-needed treat without feeling guilty about spending money they can’t afford.
Additionally, brands can offer rewards for loyalty to keep customers coming back. For example, a loyalty program that offers rewards for every purchase made can encourage customers to continue shopping with the brand. This can help customers feel appreciated while also incentivising them to continue shopping.
Another strategy that brands can employ is to partner with other businesses to create a mutually beneficial arrangement. By offering rewards that can be redeemed at other businesses, customers can get even more value for their purchases and can potentially discover new businesses they may not have tried otherwise.
Overall, brands have the opportunity to play a positive role in the lives of Nigerian consumers by leveraging purchase rewards as a palliative tool. By addressing the economic hardships that many Nigerians are facing and providing creative solutions, brands can build stronger relationships with their customers and show that they truly care about their well-being.
You can contact us via kidowu@paybackng.com to design and implement meaningful and memorable trade and customer purchase rewards for your business.
www.paybackng.com
COMMENTS