Malta Guinness, Africa’s number one premium malt drink, the non-alcoholic beverage sponsor of the recently concluded Bole Festival 2023, delighted attendees with pure goodness at the 2-day event held at Yakubu Gowon Stadium, Port Harcourt.
The brand flawlessly infused the event with an unparalleled burst of energy, vitality, and goodness as it brought its Share Goodness campaign to life at the festival, leaving over 20,000 festival-goers refreshed and bursting with energy.
The lively two-day celebration which was the fusion of roasted plantain (Bole), drinks, games and live music saw Malta Guinness refresh over 4,000 festival goers with ice-cold Malta Guinness and delectable Malta Mocktails.
Guests were also treated to a 360-degree photo booth experience as well as a variety of games, including eating contests, Jenga and table-tennis – with winners being rewarded with cases of Malta Guinness and goody bags.
Ife Odedere, the Senior Brand Manager, Non-Alcoholics Category, Guinness Nigeria, shared, “We are thrilled to be part of the Bole Festival, where we can bring our Goodness Campaign to the people of Port Harcourt. Malta Guinness is not just a beverage; but exists to provide holistic wellness, nourishment, and goodness to Nigerians, fuelling their can-do spirit. Bole Fest 2023 was the perfect platform for us to amplify this purpose.”
As the ultimate enabler of a World of Good, Malta Guinness continues to champion the can-do spirit of Nigerians while promoting the greater good for all.
Bole Festival 2023 marks the continuation in a series of exciting collaborations between Malta Guinness and exciting consumer engagement platforms aimed at sharing Nourishing Goodness.
For more thrilling details about the nourishing goodness of Malta Guinness around you, follow @MaltaGuinnessNG on Instagram and www.facebook.com/maltaguinness.