Mizar Energies, the retail fuel brand of Mizar Eridanus Energy Limited (MEEL), has received the Award for Excellence in Consumer Value and Transparency from the Brand Journalists Association of Nigeria (BJAN) in Lagos on Friday, 6 November 2026, recognising its stated commitment to product integrity, accurate fuel dispensing and reliable service delivery in Nigeria’s downstream petroleum sector.
The recognition came barely a month after the company launched its first filling station along the Lagos-Badagry Expressway, marking its expansion from petroleum sourcing and distribution into direct retail operations.
The award was presented at BJAN’s 2026 Annual Brands and Marketing Conference and Awards, which brought together marketing communications professionals, business executives, brand custodians and industry stakeholders to examine developments shaping Nigeria’s business and marketing landscape.
Reacting to the recognition, Richard Arokoyo, Head of Commercial and Operations at Mizar Eridanus Energy Limited, described the award as an encouraging endorsement of the company’s approach to consumer value and transparent business practices.
“We’re honored by this recognition from BJAN, especially this early in our retail journey,” Arokoyo said.
He explained that Mizar Energies’ entry into direct retail was built on more than 15 years of experience supplying petroleum products to businesses across several sectors, including logistics, energy, pharmaceuticals, manufacturing and food.
According to Arokoyo, serving corporate customers over the years has reinforced the importance of accuracy, reliability and transparency in petroleum transactions, standards the company intends to extend to individual motorists.
Richard Arokoyo-, Head of Commercial & Operations Mizar Eridanus Energy Limited
“For over 15 years, we’ve supplied fuel to businesses across a wide range of industries, from logistics and energy to pharmaceuticals, manufacturing, and food, and that experience shaped how we operate. Business customers don’t give you credit for good intentions. They check the numbers, and they stay only if every litre is delivered as promised and every price is clear. That’s the standard we’ve worked to, and it’s the only way we know how to work,” he stated.
Arokoyo said the company’s retail expansion reflects its belief that individual motorists deserve the same accountability and service standards expected by corporate customers.
“Bringing it to everyday motorists is something we’re glad to do. Whether you’re filling a company fleet or your own car on the way to work, you should drive away knowing you got exactly what you paid for,” he added.
He also acknowledged the contribution of the company’s employees and host communities, dedicating the recognition to their support and commitment.
“We thank BJAN for the recognition, and we share it with our teams and the communities that have welcomed us. Our job now is to keep earning it, one fill-up at a time,” Arokoyo said.
The Mizar Energies consumer proposition centres on three principal commitments: accurate fuel measurement, verified product quality and dependable stock availability. The company says these are supported by its existing petroleum sourcing, storage, distribution and logistics capabilities.
These commitments address longstanding consumer concerns in Nigeria’s petroleum retail market, particularly inaccurate fuel dispensing, inconsistent product quality and supply disruptions.
Mizar Energies’ first retail station is located at Km 45, Agogo Igbala, along the Lagos-Badagry Expressway. The facility serves private motorists, commercial transport operators, logistics businesses and long-distance travellers along the busy transportation and trade corridor.
It dispenses Premium Motor Spirit (PMS), commonly known as petrol, and Automotive Gas Oil (AGO), also known as diesel, with quality assurance procedures designed to ensure that products meet established standards.
According to the company, its dispensing pumps are calibrated and sealed in line with the requirements of the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), with quarterly verification procedures intended to maintain measurement accuracy.
The company also said petroleum products delivered to the station undergo quality checks against supplier certificates before being approved for sale. Established sourcing relationships and logistics infrastructure are expected to support consistent stock availability.
Clearly displayed pump prices, customer-focused service procedures and operational safety measures also form part of its retail strategy.
Speaking on the company’s approach to building consumer confidence, Benjamin Ekwerelam, Group Chief Executive Officer of Mizar Eridanus Holdings Limited, said transparency and consistency would remain central to its operations.
“What you pay for is exactly what you get — a litre from us is a litre, accurately measured and properly tested, every time. That is the standard this group is built on, and it is the standard we are carrying into every Mizar Energies outlet we open,” Ekwerelam stated.
Beyond its first retail outlet, the company is seeking to leverage its existing petroleum sourcing relationships and logistics infrastructure to strengthen inventory management, reduce supply disruptions and improve service reliability.
Its move into direct retail represents an extension of its midstream and downstream activities, bringing petroleum sourcing, trading, storage, distribution and consumer-facing sales into a more coordinated business structure.
Mizar Energies plans to expand its retail network progressively, with additional outlets expected along major trade and commuter routes. The company intends to begin with Lagos and the South-West before considering other commercially strategic locations across Nigeria.
The expansion will be guided by operational efficiency, commercially viable locations and the need to maintain consistent product quality, transparency and customer service across its growing network.
The BJAN recognition was presented during a conference themed “Advertising in Nigeria and AI: Who Needs Creative Agencies Anyways?”, which featured ‘Lolu Akinwunmi, Group Chief Executive Officer of Prima Garnet Africa, as keynote speaker.
Akinwunmi used his address to challenge advertising agencies and marketing communications professionals to continually demonstrate their relevance as artificial intelligence reshapes the industry.
Drawing on more than four decades of experience in advertising, he observed that AI applications could increasingly perform activities traditionally associated with creative agencies, including consumer research, copywriting, strategic analysis and content production.
He argued that agencies must move beyond routine production and demonstrate their value through strategic thinking, consumer understanding, professional judgement and measurable business outcomes.
“The future belongs not necessarily to agencies that produce more communication, but to those that demonstrate a greater capacity to solve problems and build brands,” Akinwunmi stated.
He further stressed that clients and consumers owed advertising agencies no obligation to maintain their relevance, insisting that businesses must continually earn their position by delivering meaningful value.
Although his address focused on the marketing communications industry, the emphasis on accountability, innovation and value creation reflected broader questions facing Nigerian businesses as consumer expectations continue to evolve.
For Mizar Energies, the BJAN award represents an early milestone in its retail expansion and recognition of the operating principles the company says it has developed through more than 15 years of supplying corporate customers.
As competition continues to evolve in Nigeria’s deregulated downstream petroleum market, product integrity, accurate measurement, dependable supply and transparent customer engagement remain important considerations for businesses seeking to establish consumer confidence.
The company says it intends to build its retail presence around these principles, extending the standards associated with its corporate supply operations to individual motorists and other retail customers.
With further outlets planned, Mizar Energies faces the task of maintaining those commitments as its operations expand beyond its inaugural Lagos station.
