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MultiChoice Africa Innovates Streaming Experience In Africa

Sabelo Mwali, Chief Technology Officer, MultiChoice

MultiChoice Africa is leading the shift from traditional DTH to OTT streaming, offering customers flexibility in content consumption. With an 84,000-hour local content library, the company uses AI and UX design to personalize experiences. Innovations like AI-based translations, data compression, and reduced latency ensure optimal viewing. MultiChoice also partners with telcos to address data challenges and has succeeded in lowering streaming lags to nearly match satellite TV.

Television is undergoing a revolutionary shift from direct-to-home (DTH) to over-the-top (OTT) streaming models, and MultiChoice Africa is at the forefront of this transformation. This change offers consumers flexibility, allowing them to choose when and where to watch content without being tied to specific devices. MultiChoice, with its vast library of 84,000 hours of local content, is utilizing this shift to offer personalized viewing experiences through AI and machine learning. These technologies help users navigate vast content libraries by recommending selections based on their preferences and viewing habits.

Also read: Ministers Kunkuyu, Gwengwe Engage Multichoice Africa Holdings On Withdrawal Of DStv Service

However, the OTT model brings new challenges. MultiChoice has adopted several technological solutions to enhance user experiences, including AI-powered translations and dubbing for African regional languages like Swahili and Nigerian vernaculars. Additionally, data compression techniques and adapted bit rates have been implemented to address the continent’s data limitations, ensuring that viewers can enjoy high-quality streaming with minimal buffering.

Latency and streaming delays are other key challenges in OTT. MultiChoice has worked with partners to reduce streaming delays, achieving a five-second lag compared to satellite broadcasts. This positions the company among global leaders in streaming technology, providing African consumers with some of the fastest streaming experiences.

As streaming becomes the dominant model, MultiChoice’s innovations aim to make the experience as seamless and enjoyable as traditional satellite TV, ensuring that African viewers can benefit from the latest global advancements in streaming technology.

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