
Otunba Bimbo Ashiru, Chairman of Odu’a Investment Company Limited, urged Nigerians to train their minds to recognize opportunities amidst economic challenges during the 12th Annual Brands & Marketing Conference hosted by BJAN. Speaking on “Rebuilding Consumer Confidence: Addressing Policy Impact & Market Realities,” he emphasized resilience, innovation, and adaptive strategies for both individuals and businesses to thrive.
At the 12th Annual Brands & Marketing Conference held by the Brand Journalists Association of Nigeria (BJAN) in Lagos, Otunba Bimbo Ashiru, Chairman of Odu’a Investment Company Limited, called on Nigerians to recognize opportunities in the current economy. Delivering the keynote address titled “Rebuilding Consumer Confidence: Addressing Policy Impact & Market Realities,” Ashiru highlighted the importance of innovation, resilience, and policy reforms in navigating the nation’s economic challenges.
Using the rise of Zoom during the COVID-19 pandemic as an example, Ashiru stressed the value of turning crises into opportunities. He urged businesses and individuals to adapt to global economic shifts, such as inflation and technological advancements, which have redefined consumer interactions with the economy. “The Nigerian economy is known for its resilience,” Ashiru remarked, encouraging deliberate strategies to improve FX stability, empower SMEs, and build a robust middle class.
Panelists, including Adetola Odusote of CMC Connect LLP, Victoria Uwadoka of Nestlé Nigeria, and Damola Salvador of Digisplash, echoed Ashiru’s sentiments. They urged the government to formulate policies with a “human face,” emphasizing the need for regulations that support innovation and consumer well-being. Uwadoka particularly criticized policies that increase business costs and hinder innovation, calling for consumer-focused policy frameworks.
In closing, Clara Okoro, BJAN’s immediate past chairman, explained that the conference aimed to discuss challenges posed by government policies and offer solutions to rebuild consumer confidence and foster economic growth.
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