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Pernod Ricard Nigeria Shines At Lagos Cocktail Week With Premium Brands

Pernod Ricard Nigeria Shines At Lagos Cocktail Week With Premium Brands

Pernod Ricard Nigeria, a global leader in wines and spirits, showcased its premium brands—Absolut Vodka, Olmeca Tequila, and Chivas Regal—at the 2024 Lagos Cocktail Week. The event, themed “Innovation, Culture and Passion,” featured exciting experiences like Absolut Watermelon’s sip and paint, and the Chivas Regal Bar Battle competition. Joshua Alabi won the Bar Battle, securing a WSET scholarship and a cash prize. Pernod Ricard also promoted its ‘Drink More Water’ campaign, emphasizing responsible drinking throughout the festival.

Pernod Ricard Nigeria, part of the global Pernod Ricard Group, highlighted its commitment to creativity, innovation, and responsible drinking at the 2024 Lagos Cocktail Week, which ran from October 11 to 18. Showcasing its premium brands—Absolut Vodka, Olmeca Tequila, and Chivas Regal—the company added a dynamic touch to the cocktail festival, which celebrated its 10th anniversary with the theme “Innovation, Culture and Passion.”

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Absolut Vodka’s booth offered visitors an engaging sip-and-paint experience with its latest variant, Absolut Watermelon, while Chivas Regal hosted the Chivas Bar Battle competition, where mixologists blended tradition with modern flair. Joshua Alabi emerged victorious in the Bar Battle, earning a WSET scholarship and a N300,000 cash prize.

Marketing Director Evane Chenuet expressed Pernod Ricard Nigeria’s excitement at being part of such a vibrant event, emphasizing the company’s role in supporting Nigeria’s thriving cocktail culture by educating bartenders and offering premium brand experiences.

In addition to the festivities, Pernod Ricard promoted its ‘Drink More Water’ responsible drinking campaign, reminding festival-goers of the importance of moderation, a message underscored by complementary water distribution throughout the event.

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