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“Reigniting Tradition: Firewood Jollof Festival Debuts In Lagos With An Authentic Taste Of Nigerian Heritage”

Firewood Jollof, Nigeria’s premier brand celebrating the art of firewood-cooked jollof rice, has announced the first-ever Firewood Jollof Festival, set to take place on November 30, 2024, at Muri Okunola Park in Lagos from 10 am to 10 pm. At a recent media briefing, Chizoma Chukwueke, MD/CEO of Firewood Jollof, shared insights on the event’s unique vision: to reignite Nigeria’s rich cultural heritage and bring people together around the timeless flavors of authentic firewood-cooked jollof rice.

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Tracing Firewood Jollof’s journey from a simple idea born in 2016 to a celebrated national brand, Chukwueke revealed the inspiration behind the brand. “It started as a nostalgic wish to bring back the firewood-cooked jollof rice from our childhoods,” she explained. “What began as a passion has grown into a beloved name in Nigerian cuisine, and now, after eight years, we’re thrilled to share this experience through the Firewood Jollof Festival.” With over 120 staff members, Firewood Jollof currently serves a wide variety of clients, including corporate partners, and reaches thousands of customers daily.

The Firewood Jollof Festival is not just a food event but a cultural celebration designed to immerse attendees in an authentic culinary experience. Chukwueke and her team have embarked on a unique three-phase journey to build anticipation, including events at various community centers, door-to-door sampling campaigns, and even a “Firewood on the Street” food truck tour. “Through these experiences, we’ve reignited people’s love for the nostalgic taste of firewood jollof rice,” said Chukwueke. “Now, we are bringing this cultural flavor center-stage.”

Event Highlights and Exciting Activities

The Festival promises an array of experiences, from a live cookathon to celebrity appearances, cooking competitions, and multiple food and craft vendors. The event will feature different rice dishes at affordable rates, including Firewood Jollof’s signature classics. With Nestlé Pure Life as a key sponsor, the festival will also feature musical performances from a live band, a variety of family-friendly activities, and a celebration of Nigerian cuisine and heritage.

“We’re making this event accessible to everyone by offering free entry,” noted Firewood Jollof’s Customer Experience Manager. “However, we encourage early registration via our social media channels to secure a spot. We’re expecting an overwhelming turnout for this truly unique celebration.”

Chukwueke also shared her personal journey, transitioning from a career at Etisalat to dedicating herself fully to the growth of Firewood Jollof. “Leaving my corporate role was the best decision,” she said, describing how her background in branding has helped her position Firewood Jollof as a household name. With dreams of expanding globally, Chukwueke credits her mother’s traditional recipes for shaping the brand’s foundation. “Firewood Jollof was my idea, but my mother created the first recipe. It’s her legacy, and we’re excited to share it with the world.”

For more information on the Firewood Jollof Festival, follow Firewood Jollof on social media for updates and registration details. Join us as we celebrate tradition, community, and the enduring appeal of firewood-cooked jollof rice.

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