Taboola (Nasdaq: TBLA), a global leader in open web recommendations, has announced its expansion into Africa, aiming to connect advertisers and publishers with consumers across the continent.
Through a strategic partnership with Aleph Holdings, Taboola’s advanced AI-driven technologies will now be available to advertisers and publishers in key African markets, including South Africa, Nigeria, Kenya, Egypt, and Ghana.
African advertisers can now leverage Taboola’s extensive reach and AI-powered solutions to engage with high-quality consumers at scale. This partnership provides exclusive access to Taboola’s brand-safe environments on trusted editorial platforms, enabling advertisers to boost sales using advanced tools like automated bidding.
For publishers, Taboola’s offerings promise enhanced audience engagement, site monetization, and growth. The platform’s AI capabilities include unique acquisition channels, personalized reader experiences, and real-time audience insights, all designed to help publishers optimize content strategies and thrive in a competitive digital landscape.
“The demand for AI-driven technologies in advertising and publishing is greater than ever,” said Adam Singolda, CEO of Taboola. “Our expansion into Africa, supported by our partnership with Aleph, will bring the same technology and scale that have driven success for publishers and advertisers worldwide. We are excited to build a strong presence in this new market.”
Stephen A. Newton, Managing Director of Aleph, added, “As Africa’s leading digital media reseller, Aleph is thrilled to partner with Taboola. This collaboration offers immense opportunities for advertisers and publishers across Africa. By utilizing Taboola’s native advertising solutions, we empower brands to effectively engage audiences, drive revenue, and enhance user engagement. Together, Aleph and Taboola are shaping the future of digital advertising on the continent.”
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