Agency Business

Brand NetworkJune 1, 2022
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‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity

Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space.…
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Brand NetworkMay 30, 2022
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‘Localization Is Just Not Enough’: Brands’ New Rules Of Engagement In China

The relationship between Chinese and western brands is at an interesting juncture. Chinese brands such as TikTok and Shein are…
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Brand NetworkMay 25, 2022
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‘20% Of Media Spend Will Move To Social’: Creators’ New Place In Marketing

With ad spend continuing to rise and digital taking a bigger slice of that pie year-on-year, social too is growing its share.…
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Brand NetworkMay 24, 2022
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WPP Backs Black Equity Organization With Pro Bono Support And Funding

WPP, along with its agencies, has announced a partnership with The Black Equity Organization (BEO), which aims to advance justice…
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Brand NetworkMay 13, 2022
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The Pitch Positive Pledge Is Just A Band-Aid For A Fundamentally Broken Process

The IPA and Isba joined forced to launch the Pitch Positive Pledge, a commitment from agencies, brands and intermediaries to…
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