Agency Business
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How Can Agencies Sell Craft To Clients With Shrinking Budgets?
In this week’s discussion, we explore how agencies can get clients to buy in to ideas that go against the…
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A Robotic Revolution? How AI Is Changing The PR Industry
Generative AI is shaking up industries across the board. Now it’s PR’s turn, with specialist tools like PRophet popping up.…
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As Crisis Worsens, Are ad Agency Mental Health Policies Up To The Task?
With stats showing an increase in advertising workers look for mental wellbeing support, we ask agency leaders how they’re planning…
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Dunkin’ Names Leo Burnett Its Lead Creative Agency
The brand previously named Anomaly its creative AOR in late 2021 Dunkin’ is making another change to its creative roster…
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Dentsu Q3 Revenue Down 3.7% And New Leadership Team Unveiled
Q3 trading update introduces a new squad of international CEOs as the agency group reveals that revenue growth fell in…
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Environmental And Social Credentials Will Be A Driver Of Agency M&A Activity
Agencies’ environmental, social and governance standards are no longer just about good PR – they could be a key element…
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‘Agencies Have Been Paying Lip Service To People For Far Too Long’: Experts On Talent
Employers in the marketing industry have been grappling with talent problems for the last couple of years. As a result,…
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Apple The World’s Most Valuable Brand, Per Kantar’s New BrandZ Study
Kantar’s latest report of the top 100 most valuable global brands found Apple to be the world’s most valuable brand,…
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Instability And Decentralization: Strategists On Marketing’s New Risks And Rewards
Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a…
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