Agency
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What We Learned About The ad Industry After A Week At Cannes Lions
After its Covid-enforced hiatus, the Cannes Lions Festival of Creativity returned this week – as did our journalists, who were…
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Cannes Lions 2022: The Grand Prix Winners So Far
Cannes Lions: The International Festival of Creativity is making its first in-person return this week after a two-year hiatus. From…
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Are TikTok And YouTube The New Googles For Gen Z?
As Google loses its prowess with generation Z, Savanta’s executive in research, insight and consulting, Aimee Earlam questions whether TikTok…
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Apple The World’s Most Valuable Brand, Per Kantar’s New BrandZ Study
Kantar’s latest report of the top 100 most valuable global brands found Apple to be the world’s most valuable brand,…
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The African Communications Industry Is In Need Of An Overhaul. Here’s How It Can Be Done-Steve Babaeko
 In the last decade, advertising has taken several unprecedented turns. The disruptions caused by digitalisation, technology, and unnatural incidents…
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Copywriting: The Secret Savior Of Creativity
Creatives find that as budgets squeeze, copy is the first item on the chopping block. The uplift in value of…
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Insight Publicis Selected By Prime Video As Its Creative Lead Agency In Nigeria
·       As Agency and Prime Video moves to fulfill the Nigeria movie watching audience’s  desires for a premium movie experience International on-demand…
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Advertising Icon, Sinmisola Hughes-Obisesan, Scores Further Honor As She Is Unveiled As Cannes Lions Jury Member
Sinmisola Hughes-Obisesan, Creative Director for the Redefini Group, scores further honor, celebrating her well-deserved selection as a jury member for…
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Instability And Decentralization: Strategists On Marketing’s New Risks And Rewards
Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a…
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