Agency
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‘Localization Is Just Not Enough’: Brands’ New Rules Of Engagement In China
The relationship between Chinese and western brands is at an interesting juncture. Chinese brands such as TikTok and Shein are…
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NIMN To Hold Annual Conference & AGM, Induct New Fellows June 16th,17th
L-R Chioma Afe, fnimn Chairperson, 2022 Annual Marketing Conference and AGM Planning Subcommittee , Nsima Ogedi-Alakwe.fnimn Chairperson, Corporate Communications and…
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AMV BDDO Launches Disability Inclusion Service
Left to right: Sam Hawkey, Sarah Hore-Lacy and Christine Hemphill / Image via AMV AMV BBDO has become the latest…
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Marketing Leaders Need To Start Using ‘Red Teams’ To Avoid Disaster
Are you certain all threats to your strategy have been considered? Is it possible your team is agreeing just because…
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L’Oréal Paris Unlocks Articles About Sexual Harrasment To Millions In Brazil
The three-month ‘Paywall Down’ initiative from L’Oréal Paris has opened up articles about sexual harrasment to millions of readers in…
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The Pitch Positive Pledge Is Just A Band-Aid For A Fundamentally Broken Process
The IPA and Isba joined forced to launch the Pitch Positive Pledge, a commitment from agencies, brands and intermediaries to…
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A Diamond Is Forever” But Entries Into Gerety Will End May 13!
The Gerety Awards final deadline for entries is this week on Friday, May 13, 2022. The shortlist will be announced mid June…
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Creative Data Science: How To Keep Your Creative Agency Relevant
The past decade in the creative industry has been quite disruptive, to say the least. Digital departments that used to…
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