Agency
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Endorsements, Ambassadors And Storytelling: How To Bring Brands, Talent And Agencies Together
The ecosystem of endorsements and ambassadors is becoming larger and more complex, but a marketplace approach can help brands find…
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When Does a Celebrity Hit the Oversaturation Threshold for Advertising?
Agencies advise against stars trying to be everything to every brand Celebrities like Melissa McCarthy, Peyton Manning, Kevin Hart, Serena…
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Write Your Agency Story—Before Someone Else Does It For You
Answer these 5 questions to help distinguish your shop A lot of people I know are starting agencies, and a…
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Reinventing Audience Segmentation For A Post-Pandemic World
We can all recognize that we’ve been changed by the Covid-19 pandemic. But have segmentation and the other tools in…
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Tea Company Ekaterra Launches Global Media Review Following Unilever Sale
Its stable of brands includes Lipton, PG Tips, Brooke Bond and Pukka A global media review has been launched by…
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News
P+, Nigerian Media Monitoring Agency Launches “Get-Reports” For The PR Industry
P+ Measurement Services, Nigeria’s leading Independent Public Relations (PR) measurement and evaluation agency, has introduced “Get-Reports” a product that allows…
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