Brand Purpose

Brand NetworkMarch 3, 2023
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Sustainable Brands Should Focus On Giving Consumers More Options

Jack Ferris of agency 33Seconds argues that brands looking to offer something new to sustainability efforts should concentrate on providing…
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Brand NetworkNovember 16, 2022
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Fifa World Cup 2022: Watch All Of The Latest Ads

The World Cup is a momentous event for brands to celebrate the beautiful game with fans. With the tournament set…
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Brand NetworkJune 23, 2022
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B2B Hits Its Stride At Cannes Lions

As Cannes Lions gets under way, LinkedIn’s vice-president of marketing solutions Penry Price says B2B creativity’s moment in the sun…
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Brand NetworkJune 10, 2022
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Cannes Lions Preview: B2B Brand Builders, It’s Your Time To Shine

The state of B2B brand building has changed drastically over the past few years. Traditionally, marketers have focused overwhelmingly on…
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Brand NetworkJune 2, 2022
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Heineken Addresses Work-Life Imbalance With Satirical Bottle Opener

Global beverage brand Heineken, as well as its agency partner Publicis Worldwide, is tackling the topic of work-life imbalance in…
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Brand NetworkJune 1, 2022
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‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity

Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space.…
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Brand NetworkMay 30, 2022
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The Queen Embraces Her Younger Self In Times Ad Celebrating Jubilee

As the UK gears up to celebrate The Queen’s Platinum Jubilee bank holiday weekend, marketing network The&Partnership has launched a…
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Brand NetworkMay 20, 2022
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Coca-Cola Emphasizes ‘Experience Over Ads’ With Emerging Artist Push

Coca-Cola has expanded its Coke Studio music platform globally with a launch film that reimagines Queen’s iconic song It’s A…
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