Tag: Brand
Africa Brands Media Set To Host Brand Growth Summit/Awards
The African Brands Media Limited, publisher of the leading African Brand Magazine has announced its readiness to hold its 2024 Edition of the Afr [...]
4 Ways Creators Are Revolutionizing Marketing — And How Big Brands Can Benefit
With their unique ability to genuinely connect with audiences, creators have carved out niche marketing strategies that radically differ from tra [...]
“The Decade For Africa – What Next For The Continent’s Brands And CMOs?”
Zara Driss, Sales Director, CNN International Commercial
From music to art, fashion and literature, the increasing popularity of African creatives [...]
How AB InBev Is Shifting The Goals Of Its Creative Excellence Program
Since vowing in 2018 that it would become the most creative brand in the world, the brewing giant has achieved its goal – twice. So, what’s next?
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Diageo Spent £429m On Diverse-Owned Media In 2022 – 65% More Than Year Before
Marketing boss Cristina Diezhandino updates us on the drinks giant's diversity and sustainability agenda.
Diageo’s CMO Cristina Diezhandino recogn [...]
EXMAN To Hold 6th AGM In Asaba July 15th To 17th
The sixth Annual General Meeting (AGM) of the Experiential Marketers Association of Nigeria (EXMAN), is set to hold this weekend from the 15th to [...]
Cannes Lions 2022: The Grand Prix Winners So Far
Cannes Lions: The International Festival of Creativity is making its first in-person return this week after a two-year hiatus.
From June 20-24 [...]
Sanwo-Olu, APCON, SON, NAFDAC, HASGs, Others To Discuss ‘Ease Of Doing Business’ At ADVAN Industry Dialogue
L-R: Samuel Akinrinmisi- Member Planning Committee Industry Dialogue, Samuel Akinrinmisi- Member Planning Committee Industry Dialogue, Kenneth Iruona [...]
How Pampers Got 4 Million Toddlers Reading With Snapchat VR Story Books
Pampers and Arcadia won in the Best Technology-led Innovation of the Year and the Mobile categories at The Drum Awards for Marketing 2022 fo [...]
Coca-Cola And Jack Daniel’s Make It Official: Get Ready For Jack & Coke In A Can
Coca-Cola announces new global partnership with Brown-Forman Corporation and expands its ready-to-drink alcoholic beverage portfolio.
Coca-Col [...]