Brands
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Agency News
George Ugbegua Honoured As CEO Of The Year For Digital Innovation & Creative Leadership At Brand Handlers Summit & Awards 2026
Dashboard Innovations is pleased to announce that its Chief Executive Officer, George Ugbegua, has been named CEO of the Year…
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Top Brands Gear Up For Brand Handlers Summit & Awards 2025
Leading brands across Nigeria’s marketing and communications landscape are gearing up for the much anticipated The Brand Handlers Summit &…
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Chain Reactions Africa’s Youth Trend And Culture Report Challenges Government, Businesses, Brands To Rethink Relevance
L-R: Gboyega Akosile, Special Adviser (Media) to Lagos State Governor, Adedamola Danso, Consultant, Business and Strategy at Chain Reactions Africa,…
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Why Brands Should Embrace Partnership With Brand Handlers Summit & Awards 2025
As anticipation builds for The Brand Handlers Summit & Awards 2025, Nigeria’s marketing and brand community is abuzz with excitement…
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Brands Must Re-invent To Meet Consumer Expectations, Says Yinka Adebayo At MCCA 2024
Brands must re-invent to meet consumer expectations and adapt to economic challenges, says Yinka Adebayo at MCCA 2024. Experts discuss…
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AB InBev CMO: Building Brands Is A 50/50 Partnership With Agencies
Brand-building is akin to a marriage, requiring equal commitment from both clients and agencies, says AB InBev’s global Chief Marketing…
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Consumers Vote To Validate Brand Promises: Akonte Ekine, CEO BrandXchange
Akonte Ekine, CEO BrandXchange In an exclusive interview with Brand Network Correspondence, Akonte Ekine, CEO of BrandXchange and Convener of…
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Marketing Space @9: Brands, Marketing Professionals, Others For Honour
As part of effort to celebrate its 9th anniversary, Nigeria’s most authoritative brands and advertising focused magazine, Marketing Space has…
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Brandformance: How Marketers Are Combining Brand And Performance Marketing On TikTok
TikTok’s “brandformance” strategy combines brand building and performance marketing to drive tangible results for brands. By leveraging creativity, entertainment, and…
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5 Customer Dark Spots Marketers Can Shine A Light On With The Help Of A CDP
Brands today are looking to revive dormant customers, increase basket size, activate data anywhere, and identify lookalike audiences. These goals,…
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