Tag: Brands
Brands Must Re-invent To Meet Consumer Expectations, Says Yinka Adebayo At MCCA 2024
Brands must re-invent to meet consumer expectations and adapt to economic challenges, says Yinka Adebayo at MCCA 2024. Experts discuss pricing, l [...]
AB InBev CMO: Building Brands Is A 50/50 Partnership With Agencies
Brand-building is akin to a marriage, requiring equal commitment from both clients and agencies, says AB InBev's global Chief Marketing Offic [...]
Consumers Vote To Validate Brand Promises: Akonte Ekine, CEO BrandXchange
Akonte Ekine, CEO BrandXchange
In an exclusive interview with Brand Network Correspondence, Akonte Ekine, CEO of BrandXchange and Convener of the [...]
Marketing Space @9: Brands, Marketing Professionals, Others For Honour
As part of effort to celebrate its 9th anniversary, Nigeria’s most authoritative brands and advertising focused magazine, Marketing Space has con [...]
Brandformance: How Marketers Are Combining Brand And Performance Marketing On TikTok
TikTok's "brandformance" strategy combines brand building and performance marketing to drive tangible results for brands. By leveraging creativity, e [...]
5 Customer Dark Spots Marketers Can Shine A Light On With The Help Of A CDP
Brands today are looking to revive dormant customers, increase basket size, activate data anywhere, and identify lookalike audiences.
These go [...]
Kantar’s Award-Winning ads – The Funny Is Back
Discover the five themes powering the most effective ads.
Hot off the press, Kantar Creative Effectiveness Awards celebrate great creative con [...]
Your Clients Have You Pigeonholed. What Can You Do About it?
In this week’s debate, we ask agency leaders how agencies can avoid becoming pigeonholed by clients.
Can agencies prevent clients from pigeonh [...]
Experts Urge Brands to Leverage Airport Advertising As Air Power Engages Stakeholders
Experts Urge Brands to Leverage Airport Advertising As Air Power Engages Stakeholders
Experts in the integrated marketing communications indus [...]
How Agencies Can Power Success For Brands In The Next Wave Of Digital Media
Experts from Criteo, Kantar and Wavemaker discuss how marketers can join the dots between retailer data and demand by embracing a new tech architectu [...]