Brands
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Kantar’s Award-Winning ads – The Funny Is Back
Discover the five themes powering the most effective ads. Hot off the press, Kantar Creative Effectiveness Awards celebrate great creative…
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Your Clients Have You Pigeonholed. What Can You Do About it?
In this week’s debate, we ask agency leaders how agencies can avoid becoming pigeonholed by clients. Can agencies prevent clients…
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Experts Urge Brands to Leverage Airport Advertising As Air Power Engages Stakeholders
Experts Urge Brands to Leverage Airport Advertising As Air Power Engages Stakeholders Experts in the integrated marketing communications industry and…
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How Agencies Can Power Success For Brands In The Next Wave Of Digital Media
Experts from Criteo, Kantar and Wavemaker discuss how marketers can join the dots between retailer data and demand by embracing…
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Why Brands Should Take Media Monitoring Serious On 2023 By Queen Nwabueze
Please allow. Let’s start this article by drawing the conclusion: Only Media Monitoring and Intelligence Services were able to foresee the…
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Operating Costs Are Up – Should Agencies Absorb The Increase, Or Raise Fees?
Operating costs are going up for businesses across the board, but agencies aren’t just dealing with inflation around supply costs…
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Experts Urge CMOs, Marketers To Redefine Role In Marketing Profession
L-R: Marketing Director West Africa & Francophone Sub Saharan Africa · Mastercard/2nd Vice President ADVAN, Yosola Atere, President, Advertisers Association of Nigeria…
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Debunking Influencer Marketing Myths
Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi,…
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ADVAN To Host Industry Dialogue,Themed -The Role Of Government Regulations In The Ease Of Doing Business
ADVAN is set to host ‘The ADVAN Industry Dialogue’ an exclusive platform for the discourse of issues affecting the marketing…
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