Tag: communications
Unraveling The Misunderstood World Of Corporate Communications- By Godfrey Adejumoh
Communications and Sustainable Business is a professional discipline that often finds itself misunderstood and misconstrued. Practitioners often [...]
Naira Redesign: Evaluating The Effectiveness Of CBN’s Communication-By Elvis Eromosele
Elvis Eromosele
There is a popular theory that Nigerians are resilient. The CBN naira redesign policy put that famous theory to the test in se [...]
MVNOs Are Coming!By Elvis Eromosele
Barring any unforeseen, the Nigerian Communication Commission (NCC) will grant licenses to companies to operate as Mobile Virtual Network Operato [...]
Think Outside The Box, Okigbo Urges Nigerian Researchers
Prof. Charles Okigbo has urged Nigerian scholars to think outside the box and begin to harness the enormous grant opportunities and funds that ar [...]
Leveraging Integrated Communications Strategy To Drive Organisational Growth
Generally, the field of Public Relations (PR) is one of the less understood with fairness to some areas of study, such as Medicine, Engineering, [...]
The African Communications Industry Is In Need Of An Overhaul. Here’s How It Can Be Done-Steve Babaeko
In the last decade, advertising has taken several unprecedented turns. The disruptions caused by digitalisation, technology, and unnatural i [...]
Experimental Advertisement , De – marketing And Matters Arising
Marketers , Brand Managers and Brand Communicators do not need tutoring on what Public Relations is all about but for the purpose of focus and th [...]
Why Tech Startups Should Prioritize Communication-Tosin Adejuwon
Living things need communication. It is an intrinsic part of human interaction, engagement, connection and progress. Real people communicate, so [...]
The Future Is Human : Glimpses Into The Future Of Marketing By Tolu S. Koyejo
Many have wondered why Artificial Intelligence (AI) didn't predict the CoronaVirus pandemic. I understand that AI systems are being deployed for [...]
British Soft Drink Vimto Releases Its Largest Communications Campaign to Date
Quiet Storm's latest work for the brand follows its 'I See Vimto in You' ad from three years ago
To promote the addition of vitamins to its produc [...]