Tag: marketing
Marketers Are Leaving Value On The Table By Failing To Measure The Full Impact Of Their Marketing Investments
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimenta [...]
The Future Of Marketing In The AI Era
In a recent discussion, Toby Jenner, CEO of Wavemaker Global, and Ruth Stubbs, CEO of Wavemaker EMEA, shared their insights on the rapidly evolvi [...]
4 Ways Creators Are Revolutionizing Marketing — And How Big Brands Can Benefit
With their unique ability to genuinely connect with audiences, creators have carved out niche marketing strategies that radically differ from tra [...]
Marketing Campaigns Grow In Diversity While Diverse Leadership Shrinks, Report Shows. Here’s What You Need To Know
Advertising has a diversity issue. This is not new news. However, a recent report from the American Association of Advertising Agencies, the U.S. [...]
4 Overlooked Marketing Tips That Can Transform Your Business
Effective marketing is essential for success in today's fast-paced and always-changing corporate environment. Even though many businesses spend a [...]
Brandformance: How Marketers Are Combining Brand And Performance Marketing On TikTok
TikTok's "brandformance" strategy combines brand building and performance marketing to drive tangible results for brands. By leveraging creativity, e [...]
AB InBev Credits Marketing With Driving ‘Highest-Ever’ Volume Sales
CEO Michel Doukeris said the alcoholic drinks giant had stepped up the effectiveness of its creativity through its digital transformation and its in- [...]
Reckitt Plans ‘Significant’ Rise In Brand Investment Following Return To Profit
In 2022, Reckitt’s brand investment increased by 5.7% while like-for-like revenue grew 7.6%. As a percentage of revenue, spend decreased from 12.6% t [...]
Debunking Influencer Marketing Myths
Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi, questions w [...]
Burger King, Nielsen & The Independent Share Tips For Future-Focused Marketing Strategies
Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility, always-on prioritization, authen [...]