Tag: marketing
Nigeria’s Top Marketing Leaders To Converge At The 2025 ADVAN CMO Forum
The Advertisers Association of Nigeria (ADVAN) is set to host the 2025 edition of its highly anticipated CMO Forum, an exclusive gath [...]
Marketing Titans Set To Converge At The Brand Handlers Summit & Awards 2025
All roads will lead to Lagos on August 29, 2025, as some of the nation’s brightest minds in marketing, branding, and strategic communicat [...]
Stakeholders Call On Marketers To Adopt Data-Driven Approach To Marketing At AMTEC 2025
L-R: Emmanuel Adediran - Business Unit Director, MediaReach OMD, Ojeakhena Victor, CEO, Marketing Analytics Africa, Tochy Emereole - Marketing Lead, [...]
Marketers Are Leaving Value On The Table By Failing To Measure The Full Impact Of Their Marketing Investments
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimenta [...]
The Future Of Marketing In The AI Era
In a recent discussion, Toby Jenner, CEO of Wavemaker Global, and Ruth Stubbs, CEO of Wavemaker EMEA, shared their insights on the rapidly evolvi [...]
4 Ways Creators Are Revolutionizing Marketing — And How Big Brands Can Benefit
With their unique ability to genuinely connect with audiences, creators have carved out niche marketing strategies that radically differ from tra [...]
Marketing Campaigns Grow In Diversity While Diverse Leadership Shrinks, Report Shows. Here’s What You Need To Know
Advertising has a diversity issue. This is not new news. However, a recent report from the American Association of Advertising Agencies, the U.S. [...]
4 Overlooked Marketing Tips That Can Transform Your Business
Effective marketing is essential for success in today's fast-paced and always-changing corporate environment. Even though many businesses spend a [...]
Brandformance: How Marketers Are Combining Brand And Performance Marketing On TikTok
TikTok's "brandformance" strategy combines brand building and performance marketing to drive tangible results for brands. By leveraging creativity, e [...]
AB InBev Credits Marketing With Driving ‘Highest-Ever’ Volume Sales
CEO Michel Doukeris said the alcoholic drinks giant had stepped up the effectiveness of its creativity through its digital transformation and its in- [...]