marketing
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AB InBev Credits Marketing With Driving ‘Highest-Ever’ Volume Sales
CEO Michel Doukeris said the alcoholic drinks giant had stepped up the effectiveness of its creativity through its digital transformation…
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Reckitt Plans ‘Significant’ Rise In Brand Investment Following Return To Profit
In 2022, Reckitt’s brand investment increased by 5.7% while like-for-like revenue grew 7.6%. As a percentage of revenue, spend decreased…
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Debunking Influencer Marketing Myths
Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi,…
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Burger King, Nielsen & The Independent Share Tips For Future-Focused Marketing Strategies
Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility,…
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Adopting A New Mindset For Marketing
The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown…
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Experimental Advertisement , De – marketing And Matters Arising
Marketers , Brand Managers and Brand Communicators do not need tutoring on what Public Relations is all about but for…
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AMV BDDO Launches Disability Inclusion Service
 Left to right: Sam Hawkey, Sarah Hore-Lacy and Christine Hemphill / Image via AMV AMV BBDO has become the latest…
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9mobile Trains Journalists On Content Optimization And Marketing
Lagos, Nigeria; Monday, April 25, 2022: In continuation of its efforts to support media professionals, Nigeria’s telecom service provider, 9mobile,…
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