Media Planning and Buying

Brand NetworkMarch 23, 2023
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Diageo Spent £429m On Diverse-Owned Media In 2022 – 65% More Than Year Before

Marketing boss Cristina Diezhandino updates us on the drinks giant’s diversity and sustainability agenda. Diageo’s CMO Cristina Diezhandino recognized by…
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Brand NetworkOctober 28, 2022
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Media Strategies Of Mastercard, eBay, McDonald’s And Hyundai Revealed

The Drum Media Summit 2023 has tapped agenda-setting CMOs from global brands including MasterCard, Hyundai and McDonald’s. Ahead of the live…
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Brand NetworkJune 23, 2022
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B2B Hits Its Stride At Cannes Lions

As Cannes Lions gets under way, LinkedIn’s vice-president of marketing solutions Penry Price says B2B creativity’s moment in the sun…
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Brand NetworkMay 16, 2022
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As Ads Come To Consoles, Here Are The Key Lessons To Be Taken From Mobile Gaming

Nick Blake, the EMEA vice-president at mobile app marketing company Liftoff, has been across the booming smartphone gaming space. As…
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