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ARCON Withdraws Lawsuit Against Meta, Plans Strategic Reevaluation
The Advertising Regulatory Council of Nigeria (ARCON) has unexpectedly withdrawn its high-profile lawsuit against Meta Platforms Incorporated. The regulatory body…
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New WARC And Meta White Paper Unveils The Power Of Business Messaging
Creating personalized, two-way interactions with customers is becoming increasingly vital for brands. A new study by WARC in partnership with…
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Threads User Count Further Dips, Struggles To Retain Users
Threads, the Twitter competitor by Meta, is facing challenges in retaining users, as recent industry estimates indicate a decline in…
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Threads From Meta Defeats Twitter In The Market
After more than 10 million people today signed up for its Instagram-based Twitter competitor Threads, Meta’s stock price soared to…
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What Meta’s €1.2bn Fine Over EU-US Data Transfers Means For Marketers
A record fine for Meta will have landmark consequences for marketers on both sides of the Atlantic. The EU has…
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Meta Regains Some Of Its Mojo For Marketers Thanks To AI Tool Advantage+
After a somewhat fallow period, Meta is regaining its footing with marketers. Three agency and brand sources told Adweek they…
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Meta Follows Twitter Launching Paid Verification Subscription Model
Meta has launched a paid verification program allowing Facebook and Instagram users and businesses to verify their accounts with a…
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Cannes Lions Still Matters. Here’s How To Make The Most Of It
The Cannes Lions International Festival of Creativity is more than a celebration of standout work: it’s also a hotbed for…
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‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity
Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space.…
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Meta Opens Access To Its Political Ad Targeting Data
Facebook owner Meta has responded to calls for greater transparency around its ad targeting for political advertising. In an announcement…
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