Tag: meta
ARCON Withdraws Lawsuit Against Meta, Plans Strategic Reevaluation
The Advertising Regulatory Council of Nigeria (ARCON) has unexpectedly withdrawn its high-profile lawsuit against Meta Platforms Incorporated. Th [...]
New WARC And Meta White Paper Unveils The Power Of Business Messaging
Creating personalized, two-way interactions with customers is becoming increasingly vital for brands. A new study by WARC in partnership with Met [...]
Threads User Count Further Dips, Struggles To Retain Users
Threads, the Twitter competitor by Meta, is facing challenges in retaining users, as recent industry estimates indicate a decline in app engageme [...]
Threads From Meta Defeats Twitter In The Market
After more than 10 million people today signed up for its Instagram-based Twitter competitor Threads, Meta’s stock price soared to a near $300 hi [...]
What Meta’s €1.2bn Fine Over EU-US Data Transfers Means For Marketers
A record fine for Meta will have landmark consequences for marketers on both sides of the Atlantic.
The EU has fined Meta €1.2bn for a breach [...]
Meta Regains Some Of Its Mojo For Marketers Thanks To AI Tool Advantage+
After a somewhat fallow period, Meta is regaining its footing with marketers.
Three agency and brand sources told Adweek they are reallocating [...]
Meta Follows Twitter Launching Paid Verification Subscription Model
Meta has launched a paid verification program allowing Facebook and Instagram users and businesses to verify their accounts with a blue badge.
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Cannes Lions Still Matters. Here’s How To Make The Most Of It
The Cannes Lions International Festival of Creativity is more than a celebration of standout work: it’s also a hotbed for inspiration, education, [...]
‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity
Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space. At a recent roundta [...]
Meta Opens Access To Its Political Ad Targeting Data
Facebook owner Meta has responded to calls for greater transparency around its ad targeting for political advertising.
In an announcement on M [...]