Modern Marketing

Brand NetworkMay 24, 2022
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Meta Opens Access To Its Political Ad Targeting Data

Facebook owner Meta has responded to calls for greater transparency around its ad targeting for political advertising. In an announcement…
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Brand NetworkMay 24, 2022
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Gucci Launches Global Gaming Academy With A Keen Focus On Mental Health

Gucci wants to foster the next generation of professional esports stars — while ensuring these players have the tools they…
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Brand NetworkMay 20, 2022
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Next Fifteen Agrees Terms On £310.1m M&C Saatchi acquisition

Digital communications group Next Fifteen has agreed terms with M&C Saatchi to proceed with a cash and shares acquisition valuing…
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Brand NetworkMay 18, 2022
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Marketing Leaders Need To Start Using ‘Red Teams’ To Avoid Disaster

Are you certain all threats to your strategy have been considered? Is it possible your team is agreeing just because…
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Brand NetworkMay 18, 2022
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L’Oréal Paris Unlocks Articles About Sexual Harrasment To Millions In Brazil

The three-month ‘Paywall Down’ initiative from L’Oréal Paris has opened up articles about sexual harrasment to millions of readers in…
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Brand NetworkApril 15, 2022
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Reinventing Audience Segmentation For A Post-Pandemic World

We can all recognize that we’ve been changed by the Covid-19 pandemic. But have segmentation and the other tools in…
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