Modern Marketing

Brand NetworkJune 15, 2022
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Apple The World’s Most Valuable Brand, Per Kantar’s New BrandZ Study

Kantar’s latest report of the top 100 most valuable global brands found Apple to be the world’s most valuable brand,…
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Brand NetworkJune 14, 2022
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Is Influencer Advertising The ‘Scapegoat’ Traditional Media Needs?

Last month the Digital Culture Media and Sport Committee (DCMS) called for the government to legislate on influencer marketing. Brands and…
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Brand NetworkJune 10, 2022
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Cannes Lions Preview: B2B Brand Builders, It’s Your Time To Shine

The state of B2B brand building has changed drastically over the past few years. Traditionally, marketers have focused overwhelmingly on…
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Brand NetworkJune 10, 2022
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Copywriting: The Secret Savior Of Creativity

Creatives find that as budgets squeeze, copy is the first item on the chopping block. The uplift in value of…
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Brand NetworkJune 7, 2022
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3 Questions Brands Must Ask About Trademarks And The Metaverse

Many brands are rushing headlong into the metaverse, eager to cash in on the plethora of new marketing and customer…
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Brand NetworkJune 3, 2022
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Instability And Decentralization: Strategists On Marketing’s New Risks And Rewards

Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a…
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Brand NetworkJune 1, 2022
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‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity

Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space.…
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Brand NetworkMay 31, 2022
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BBH’s Debut Campaign For Ribena Interrupts Awkward Moments To Say ‘Chin Up’

Ribena is looking on the bright side of life with a new tagline designed to make the brand more relatable…
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Brand NetworkMay 30, 2022
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‘Localization Is Just Not Enough’: Brands’ New Rules Of Engagement In China

The relationship between Chinese and western brands is at an interesting juncture. Chinese brands such as TikTok and Shein are…
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Brand NetworkMay 25, 2022
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‘20% Of Media Spend Will Move To Social’: Creators’ New Place In Marketing

With ad spend continuing to rise and digital taking a bigger slice of that pie year-on-year, social too is growing its share.…
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