Modern Marketing
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YouTube Introduces AI-Powered Music Ad Solutions Targeting Gen Z
The news arrives at a moment in which a growing number of major tech brands are investing more heavily in…
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How AB InBev Is Shifting The Goals Of Its Creative Excellence Program
Since vowing in 2018 that it would become the most creative brand in the world, the brewing giant has achieved…
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Sustainable Brands Should Focus On Giving Consumers More Options
Jack Ferris of agency 33Seconds argues that brands looking to offer something new to sustainability efforts should concentrate on providing…
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Mastercard Announces New ‘Artist Accelerator’ Web3 Music Program
The Mastercard Artist Accelerator, created in partnership with Polygon Studios, is designed to help five emerging musical artists leverage blockchain-based…
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Coca-Cola On Leveraging The Power Of Creative Collaborations
As Coca-Cola steps up its brand collaborations globally, Mattias Blume, the VP of Marketing ASEAN and South Pacific shares his…
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What We Learned About The ad Industry After A Week At Cannes Lions
After its Covid-enforced hiatus, the Cannes Lions Festival of Creativity returned this week – as did our journalists, who were…
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Cannes Lion Preview: Driving Interest And Engagement In The Attention Economy
In digital advertising, attention is the new oil. If you don’t have your audience’s attention, then everything else you do…
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How Pampers Got 4 Million Toddlers Reading With Snapchat VR Story Books
Pampers and Arcadia won in the Best Technology-led Innovation of the Year and the Mobile categories at The Drum Awards for…
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