Tag: Nielsen
Burger King, Nielsen & The Independent Share Tips For Future-Focused Marketing Strategies
Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility, always-on prioritization, authen [...]
Nielsen Launches Streaming Signals To Increase Advertising
In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, Nielsen announce [...]
Nielsen Reveals Error In Out-Of-Home TV Ratings
Nielsen is acknowledging that it under-counting out-of-home audiences since September 2020, in the latest blow to a company that lost Media Ratin [...]
Nielsen Transforms Linear Tv Measurement With New Individual Commercial Metrics In Lead Up To Nielsen One
Nielsen is set to enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience est [...]
Nielsen Unveils New Brand Identity Reflecting Company’s Transformation
Nielsen (NYSE: NLSN) unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined [...]
Nielsen Unveils Cookieless Approach For Audience And Outcomes Measurement In The U.S
Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third-part [...]
Nielsen Launches Podcast Ad Effectiveness+
Nielsen, announcd the launch of Podcast Ad Effective+ (PAE+), a new solution that measures the effecctiveness of podcast advertising including brand [...]
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