Tag: Pplus measurement
Philip Odiakose Joins Institute For Public Relations Measurement Commission
The Institute for Public Relations (IPR) has announced the inclusion of Philip Odiakose, Chief Media Analyst at P+ Measurement Services, [...]
Philip Odiakose Launches Landmark Book On PR Measurement And Evaluation: “The Science Of Public Relations.”
Philip Odiakose, Africa’s leading media intelligence expert and PR measurement authority, today officially launches his much-anticipated [...]
P+ Measurement Services Releases Top Media Performing CEOs In The Banking, Telecoms And Insurance Sectors In Q3, 2023
In a constantly evolving landscape within Nigeria's banking, insurance, and telecommunications sectors, the significance of public relations, me [...]
Big Brother Naija All-Stars Gained 23 Million Estimated Reach
Leading Media Intelligence Consultancy, P+ Measurement Services recently undertook a comprehensive evaluation of the media performance of Big Bro [...]
Media Intelligence Report On “Hilda Baci Cook-a-thon” 2023
Leading Media Intelligence Consultancy, P+ Measurement Services, conducted a media performance audit on Hilda Baci (Hilda Bassey Effiong) Cook-a- [...]
Influencer Media Monitoring: Why Brands Should Monitor Their Influencers
In recent years, influencer marketing has become a crucial part of many brands’ marketing strategies. The power of social media and the rise of i [...]
Dissecting Value Of Public Relations In CEO Media Performance Audit
Public relations (PR) is a crucial component of any organization’s communication strategy. It involves the management of communication between an [...]
10 Years in Media Monitoring and Intelligence Profession: Lessons Learned
Chief
10 Years in Media Monitoring and Intelligence Profession: Lessons Learned
As a media monitoring and intelligence professional, I have spe [...]
Nigeria Media Monitoring Services Clinch Multiple Laurels
Nigeria Media Monitoring Services Clinch Multiple Laurels
P+ Measurement Services, Nigeria’s leading Independent Public Relations measurement [...]
Communications Professionals Set To Speak On Measurement And Evaluation At The 2022 AMEC Measurement Month
In collaboration with the International Association for the Measurement and Evaluation of Communication, AMEC, the leading intelligence agenc [...]