Tag: Social Media Marketing

‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity

‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity

Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space. At a recent roundta [...]
‘20% Of Media Spend Will Move To Social’: Creators’ New Place In Marketing

‘20% Of Media Spend Will Move To Social’: Creators’ New Place In Marketing

With ad spend continuing to rise and digital taking a bigger slice of that pie year-on-year, social too is growing its share. At a rece [...]
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