The African Brands, a leading platform dedicated to celebrating and advancing brand excellence, creativity, and innovation across the continent, has announced plans to host The African Brands Congress (ABC) 2025 Awards and Exhibition in Lagos.
The 10th edition is scheduled for Monday, October 13, 2025, at 11:00 AM, at the Grand Ballroom of the Lagos Oriental Hotel, Victoria Island, Lagos, Nigeria.
This year’s edition, themed “Building Globally Competitive Brands Out of Africa: Prospects, Challenges, and Opportunities,” will convene leading executives, policymakers, industry captains, brand custodians, and innovators from across the continent to discuss practical strategies for repositioning the African brands on the global stage.
Consequently, the African Brands Congress will also host the 2025 Brands Showcase and Exhibition along with its special features such as the African Brand Leadership Merit Awards, the African CEOs Awards, the African Brand Innovators Awards, the Africa Sustainability Excellence Awards, and the African Most Admired Brands Awards 2025.
Widely regarded as an annual gathering of Africa’s best brands, the Congress is designed to educate, engage, and inspire professionals in the pursuit of best practices in brand building and value creation.
“It provides a platform for case studies, peer-to-peer learning, and robust conversations around the challenges and opportunities that define Africa’s competitive advantage in today’s fast-changing global market,” said Mr. Desmond Esorougwe, Chief Brand Officer at The African Brands.
According to him, some speakers at the 2025 edition include Jane Karuku, CEO of East Africa Breweries Limited; Jaja Salimaty Bah, Minister of Communication, Technology and Innovation, Sierra Leone; Anil Nair, MD/CEO of Olam Agri Nigeria; Edha Nahdi, MD of Amsons Group, Kenya; Madelain Roscher, CEO of PR Worx, South Africa; and Pendo Micheal Lema, Founder of Tempo Africa, Tanzania.
Others are Sanne Steemers, President, Rest of Africa, Afex; Toyosi Akerele-Ogunsuji, Founder of Rest Network, Nigeria; Gbemisola Ojerinde, MD/CEO of Leadroitt Realty Limited, Nigeria; Adeyinka Adesope, GMD/CEO of Palton Morgan Holdings, Nigeria; and Hamza Hashim, CEO of Capitol Foods, Sierra Leone.
Esorougwu said, “This year also carries special significance as it coincides with African Brands at 10, a decade-long milestone celebration of defining, documenting, and driving brand excellence across the continent.”
“As the mother of all the initiatives under the African Brands umbrella, African Brands @10 has set the tone for each year’s Congress; one that does not just celebrate achievements, but also charts the future of brand leadership in Africa,” he added.
The 2025 African Brands Congress is proudly powered by The African Brands, supported by The African Brands Academy and the International Brand Management Association (IBMA).
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